Sunlit palm trees and a lake in Florida
The Villages, Florida

Stewarding Vacation-Home Portfolios

Runabell Holdings is a privately held parent company overseeing a family of vacation-home brands serving guests across The Villages, FL—the nation’s premier active-lifestyle community. We focus on quality acquisitions, guest-ready operations, and long-term value creation.

About Runabell Holdings

Founded by Michelle and Bill Farinella, Runabell Holdings provides strategic leadership, capital allocation, and shared services for a growing portfolio of vacation rental businesses. Our approach blends disciplined acquisition with guest-first hospitality and responsible stewardship.

What we do

Holdings & Governance

We centralize governance, risk management, and brand standards while each operating LLC focuses on exceptional guest experiences.

How we invest

Quality‑First Acquisitions

Targeted homes near town squares, golf, and recreation within The Villages ensure strong year‑round demand and repeat stays.

Where we operate

The Villages, FL

America’s largest active‑lifestyle community offering 50+ golf courses, 100+ recreation centers, and vibrant dining & entertainment.

Our Focus

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Palm-lined streets and blue skies in Florida

Guest‑Ready Operations

Professional cleaning, smart home access, and local concierge services tuned to The Villages lifestyle.

Asset Care

Preventative maintenance, responsive support, and durable interior design for high occupancy without compromise.

Long‑Term Value

Sustainable growth via strategic upgrades, data‑driven pricing, and community partnerships.

Our Location

Based in The Villages, Florida, Runabell Holdings is surrounded by one of the nation’s most vibrant active-lifestyle communities. With three charming town squares — Brownwood Paddock, Lake Sumter Landing, and Spanish Springs — guests enjoy year-round entertainment, golf, dining, and recreational opportunities.